Harnessing the power of some of the world’s biggest brands for the good of the planet.
#WorldWithoutNature
#WorldWithoutNature launched in 2021 posing one simple question: what would a world without nature look like?
The question caught the attention of some of the world’s biggest and best-loved brands, businesses and sports teams, who took up the challenge set to them: show you care by altering your brand’s logo for World Wildlife Day.
Growth and evolution
Since its inception in 2021, we’ve worked closely with existing partners, new contacts, and community and special interest groups to help bring the impactful message behind the #WorldWithoutNature campaign to more and more people.
In total, over 550 brands have now taken part in the 3 years since its launch. During that time the stunt has escaped the online world in which it started, as brands and sports teams have donated their stadiums, billboards and printed materials to the campaign.
In 2023, the growing visual AI community also took up the challenge: using a variety of applications to help imagine what a future world without nature might look like.
The ask is deceptively simple: for brands with nature in their logos to remove it for the day.
Some of the 550+ brands who have taken part…
This might seem like a small act, but as any Brand Manager will let you know: it's a powerful one.
Messing with one’s logo is a drastic step! But - to sound a little clichéd - drastic times call for drastic measures!
And clearly, WWF isn’t the only one who feels that way!
Over 550 brands including AS Roma, Hootsuite, Unilever, GymShark, Dove, Lime, PG Tips, Brewdog, and multiple Premier League football, soccer, and rugby teams have taken part since its launch
The key results
brands have taken part since 2021
550+
impressions generated on Twitter
476M+
media articles featuring the stunt
750+
OOH sites “taken over” with the stunt in 2023